{"id":1236,"date":"2020-01-09T09:05:00","date_gmt":"2020-01-09T07:05:00","guid":{"rendered":"https:\/\/fennik.la-studioweb.com\/?p=1236"},"modified":"2021-06-28T16:28:49","modified_gmt":"2021-06-28T14:28:49","slug":"successful-businesses-2021-do-you-need-a-website","status":"publish","type":"post","link":"https:\/\/marketing101.eu\/ro\/afaceri-de-succes-in-romania-2021-ai-nevoie-de-un-website\/","title":{"rendered":"Afaceri de Success \u00een Rom\u00e2nia 2021 - Ai Nevoie de un Website sau Doar de o Pagina de Facebook?"},"content":{"rendered":"
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Ca antreprenor, trebuie s\u0103 fii dispus s\u0103:<\/h4>

\u00b7 Make difficult decisions,
\u00b7 Always pay attention to the competition,
\u00b7 Make necessary investments,
\u00b7 Make long term plans &
\u00b7 Act accordingly.<\/p>

Da, \u0219tiai asta deja. Dar oare ce faci din tot ceea ce am scris mai sus?<\/p>

Let’s say you’ve just started or have had a business for some time, but you feel like there aren’t enough hours in a day to get where you want to be and you’re not where you expected to be. What if I told you that a website can change that? It brings you more customers, saves you time through actions that can be automated and is one of the pillars of your brand’s reputation.<\/p>

Let’s see why it is difficult to run a successful business:<\/h4>

1. Totul \u00eencepe de la mentalitate. Mediul \u00een care am tr\u0103it ani de zile, regimurile politice \u0219i economia mereu schimb\u0103toare \u00ee\u0219i spun cuv\u00e2ntul \u00een ceea ce prive\u0219te perspectiva pe care mul\u021bi antreprenori rom\u00e2ni o au \u00een ceea ce prive\u0219te mediul de afaceri.
In order to be successful, you must understand that the principle “I’ll figure it out” will bring your start up to its end, faster than you think.<\/p>

No, it doesn’t work like that.<\/p>

No, customers do not want “so and so” quality products or services.<\/p>

No, it’s not enough to have a Facebook page.<\/h4>

Nu, nu ar trebui s\u0103 \u00ee\u021bi obligi posibilii clien\u021bi s\u0103 caute informa\u021bia de care au nevoie timp de zeci de minute pentru a putea pune o comand\u0103 sau pentru a afla ceva de baza (de exemplu: pre\u021bul unui produs sau serviciu).<\/p>

No, you can’t just rely on acquaintances and friends to promote your business.<\/p>

Nu. Nu. Nu.<\/p>

2. Succesul nu se ob\u021bine de pe o zi pe alt\u0103. Trebuie s\u0103 fii dispus s\u0103 munce\u0219ti luni \u0219i chiar ani, indiferent de domeniul ales.<\/p>

3. It’s one thing to know what you should do, it’s another to take action. For starters, you need to survive in the marketplace, which, let’s be honest – is not the friendliest environment for small businesses or start-ups.<\/p>

4. “It is more important to increase your income than to cut expenses” (Robert Kiyosaki). You don’t have to understand from this that it’s okay to throw money left and right and waste your budget on all kinds of useless products\/services. But, it is not ok to be the one who takes care of everything, especially if you do not have specialized knowledge and experience in certain fields. Ideally, you should invest in whatever will help your business in the long run and make sure that the professionals you rely on are best suited for what you need.<\/p>

5. Un specialist va face o treaba fantastic\u0103, ceea ce \u00ee\u021bi va ajuta business-ul pe termen lung, prin simplul fapt c\u0103 brand-ul t\u0103u va l\u0103sa o prim\u0103 impresie puternic\u0103, pozitiv\u0103, indiferent c\u0103 vorbim despre web design, strategii de marketing, proiecte de finisaje interioare, design interior etc.<\/p>

Focuseaz\u0103-te pe afacere, pe ceea ce ai de oferit, pe calitate, valoare \u0219i cre\u0219tere.<\/h4>

Dac\u0103 ai o afacere mic\u0103:<\/p>

\u00b7 Located locally, and you want, first of all, that only those who live in your city are interested in the products or services you have to offer, a website may seem like a useless investment.<\/p>

\u00b7 And are offering products and services to customers from all over the country, your personal profile or a Facebook page may seem enough.<\/p>

Therefore, I thought it would be useful to present the consumer’s perception of your business. Moreover, let’s talk about what a website or a Facebook page can offer you, what kind of advantages or even disadvantages are associated with each option.<\/p>

De ce ai tu nevoie pentru ca afacerea ta s\u0103 aib\u0103 succes?<\/h4>

1. Oameni care ar putea fi interesa\u021bi de ceea ce ai tu de oferit;
2. Oameni care doresc s\u0103 afle mai mult despre brand-ul t\u0103u;
3. Oameni care odat\u0103 intra\u021bi \u00een contact cu orice \u021bine de afacerea ta s\u0103 fie tenta\u021bi de produsele sau serviciile tale;
4. Oameni care devin clien\u021bi;
5. Clien\u021bi care sunt satisf\u0103cu\u021bi de serviciile sau produsele pe care le-ai oferit;
6. Clien\u021bi fideli, care se \u00eentorc de fiecare dat\u0103 c\u00e2nd au nevoie de servicii sau produse ca ale tale.<\/p>

It is important to understand that these “needs” can be solved with personalized marketing strategies, which will only work if the services\/products you offer are of quality. Otherwise, those who invested once in what you sell will not rely on your business a second time. Moreover, they will tell others what an unpleasant experience they had, and this label will be associated with your brand.<\/p>

Ce \u00ee\u0219i dore\u0219te clientul?<\/h4>

\u00b7 Easy access to any information about your products and services, including pictures and descriptions, without having to search too much.<\/p>

\u00b7 Option to buy what you offer, without having to send you a private message as long as a novel. That is: click, click, click -> command sent.<\/p>

\u00b7 Possibility to contact you easily, without complications, to obtain additional information or a personalized offer.<\/p>

\u00cen mediul online, pentru a fi g\u0103sit de poten\u021bialii clien\u021bi, este necesar s\u0103 \u00ee\u021bi construie\u0219ti prezen\u021ba online. Ce \u00eenseamn\u0103 asta? Cu ce se m\u0103n\u00e2nc\u0103? De ce trebuie s\u0103 o construie\u0219ti?\u00a0<\/p>

Prezen\u021ba online este exact ce \u00ee\u021bi imaginezi. Orice poz\u0103, simbol, imagine, text, profil, pagini pe re\u021bele de socializare, post\u0103ri, website etc. asociate brandului t\u0103u \u0219i care se pot g\u0103si online. Av\u00e2nd \u00een vedere c\u0103 vorbim despre afacerea ta \u0219i reputa\u021bia pe care aceasta o va avea online, este recomandat s\u0103 fii cel care \u00ee\u0219i construie\u0219te prezen\u021ba online. Astfel, po\u021bi controla nu doar informa\u021bia care se vehiculeaz\u0103 despre produsele \u0219i serviciile pe care le oferi, dar \u0219i experien\u021ba celor care intr\u0103 \u00een contact cu brand-ul t\u0103u.<\/p>

Motivele pentru care un website este util pentru orice fel de afacere (mai pu\u021bin magazinul de la blocul vecin, de care oricum \u0219tie toat\u0103 lumea din cartier \u0219i care se bazeaz\u0103 doar pe cei care locuiesc \u00een zon\u0103):<\/p>

\u00b7 Customers search for information on Google: nowadays, when we search for information, whether we want to find the answer to a question or we want to find a product \/ service, we use Google for it. The websites that appear on the pages with the results of your search are presented in the order of their relevance, which is directly connected with the topic that interests you.<\/p>

Da, po\u021bi c\u0103uta informa\u021bie \u0219i pe Facebook<\/h4>

…but most online users use Google to find a product, service or anything else they need. In general, on Facebook you already know the name of the business you want to find.<\/p>

\u00b7 A website gives you the total attention of visitors: I mentioned in a post that they appear somewhere in 1500 posts, on average, on the newsfeed of a Facebook user – PER DAY (after techcrunch.com). But, when a potential customer visits your website, he will pay attention to the content you have published, the experience that your site can offer him, etc. This means that you are not competing with anyone and nothing else for the attention of visitors.<\/p>

\u00b7 You control the visitor experience: it is good to know that each page of your website can be customized as you see fit, so that you direct the visitor to what you want (to take advantage of a special offer, to learn more about a certain product or service, leave your email address so you can address it using marketing strategies that match the interest it shows in your brand).<\/p>

On Facebook, the rules are made (and constantly changed) even by the social network. You have the option to make a few different types of posts, but the design, the way you can organize the information or the pictures, etc., how easily your followers can find what they are looking for – everything is preset and limited. The experience you can offer to potential customers is limited.<\/p>

Un website ofer\u0103 brand-ului t\u0103u credibilitate<\/h4>

If they were to choose between your business and a competitor’s business, you can be convinced that in most cases, a consumer will choose the brand that has a website. This shows that you have invested not only financial resources but also time in offering your clients the best experience. Besides all this, if you have a business that you run from home, or you have just started your activity on the market – by having a website, you show customers that your brand exists on the market, it is a brand serious, reliable and will not disappear too soon.<\/p>

\u00b7 A website saves you money in the long run: when you have just started your own business, you are convinced that you no longer have a budget for the website, but it is important to remember that this site can be modified, over time, to to personalize the information and experience you offer to online users. What’s even better is that you can simplify the choice that potential customers have to make when they have more options – that is, more businesses that offer similar products and services. You can convince them from the start to choose your brand!<\/p>

\u00cen plus, exist\u0103 modalit\u0103\u021bi prin care po\u021bi face ca procesul de cump\u0103rare a produselor sau serviciilor pe care le oferi s\u0103 dureze c\u00e2teva minute. Adic\u0103, s\u0103 nu fie nevoie dec\u00e2t de c\u00e2teva click-uri pentru ca o comand\u0103 s\u0103 fie plasat\u0103 sau pentru a-\u0219i face o programare. Aceast\u0103 op\u021biune este una mai mult dec\u00e2t avantajoas\u0103, chiar \u0219i pentru cei care nu au stocuri mari de produse sau care nu au stocuri deloc. Aici vorbim despre fotografi profesioni\u0219ti, saloane de \u00eenfrumuse\u021bare, cabinete medicale private, arti\u0219ti care fac produse handmade (c\u0103r\u021bi senzoriale, produse cosmetice etc.), cluburi sportive (pentru antrenamente de tenis, baschet etc.) \u0219i multe altele.<\/p>

Un website este mereu accesibil<\/h4>

Dac\u0103 erai convins c\u0103 acest avantaj este important doar pentru afacerile online, s\u0103 \u0219tii c\u0103 nu e tocmai a\u0219a. Chiar dac\u0103 ai o afacere local\u0103, un posibil client poate afla ce \u00eel intereseaz\u0103, poate d\u0103 peste o postare cu un link c\u0103tre o pagin\u0103 cu toate detaliile despre un produs sau serviciu pe care \u00eel oferi ori un articol care \u00eei r\u0103spunde la \u00eentreb\u0103ri legate de cum ceea ce ai tu de oferit \u00eei poate \u00eembun\u0103t\u0103\u021bi via\u021b\u0103. Toate acestea sunt posibile pentru c\u0103 un website este acolo, prezent, indiferent dac\u0103 cineva \u00eel viziteaz\u0103 la ora 23 sau 3 noaptea.<\/p>

\u00b7 A website allows you to reach as many customers as possible: that is, by having a website, you can use all the marketing strategies you think of. With the help of quality content, ads and the use of relevant keywords, even those who have not heard of your brand or who do not follow you on social networks (eg Facebook), will come across it.
Adev\u0103rul este c\u0103 nu toat\u0103 lumea are profil de Facebook. De ce s\u0103 ratezi posibilitatea de a atrage un num\u0103r mult mai mare de posibili clien\u021bi?<\/p>

\u00b7 A website saves you time: by the fact that it is always there, that the information you share with visitors is always available, that you can answer all your questions and motivate them to do a certain action – to leave your email address, to write a message, buy what you have for sale or simply contact you. This means that you do not have to be, personally, on stage, to redirect them to the details they need or to help them complete an order.<\/p>

Un website \u00ee\u021bi asigur\u0103 o prezen\u021b\u0103 online pe termen nelimitat<\/h4>

Although I do not say that Instagram or Facebook would disappear in the coming years, it is not known in which direction the online environment will take. Do you know hi5 or myspace? Exact! Not that we could make a fair comparison, but it’s good to have a long-term vision. The website provides you with your space in the online environment. Whatever marketing strategies you have tried, as long as you do not break the rules imposed by Google and maintain your website, it contributes to building your brand reputation and will not simply disappear. He will always be there. By maintenance we mean paying for the domain, web hosting, SEO and content efforts, etc.<\/p>

\u00b7 The website is your property and no one has access to your private data, while Facebook lives on it. Use personal data and any information related to users for their own purposes. It’s hard to believe, but it’s something you willingly agreed to. Do you know that part with “terms and conditions” that no one reads? Exactly there is explained in many elevated words, what happens to your data.<\/p>

Acest website este cartea de vizit\u0103 a business-ului t\u0103u<\/h4>

Vine la pachet cu un statut aparte, de business de \u00eencredere \u0219i este o platform\u0103 pe care po\u021bi construi \u0219i care cre\u0219te deodat\u0103 cu afacerea ta. \u00ce\u021bi reprezint\u0103 brand-ul \u0219i este punctul comun asociat cu orice strategii de marketing de care te po\u021bi folosi, \u00een special \u00een domeniul online. Chiar \u0219i prin materialele promo\u021bionale fizice pe care le oferi poten\u021bialilor clien\u021bi, \u00eei po\u021bi invita s\u0103 \u00ee\u021bi viziteze site-ul pentru a afla mai multe despre produsele \u0219i serviciile tale.<\/p>

Toate argumentele prezentate mai sus nu neag\u0103 \u00een niciun fel utilitatea unei pagini de Facebook creat\u0103 special pentru business-ul t\u0103u. Orice afaceri de succes din Rom\u00e2nia au cel pu\u021bin o pagin\u0103 pe aceast\u0103 re\u021bea de socializare. Motivele pentru care aceast\u0103 platforma este o alegere potrivit\u0103 pentru brand-ul t\u0103u sunt:<\/p>

\u00b7 A Facebook Business page can help your brand get in direct contact with followers who are potential customers, actual customers, loyal customers or simply people who will see you and interact with the posts you make.<\/p>

\u00b7 Advertising on this platform is more than convenient in price. Of course, creating effective advertising campaigns is a challenge. But, it should be mentioned that Facebook uses AI (artificial intelligence), which means that as you invest in more and more promoted campaigns, the algorithm will adjust the way you place your ads in such a way as to reach as many people as possible. would be interested in your products or services.<\/p>

\u00b7 Facebook is useful for all types of business, even if you are just starting out. In fact, it is recommended to have a Facebook Business page to take an important step in building your online presence.<\/p>

\u00b7 Any post can go viral, which means you can gain popularity overnight. The reverse of the medal is that what is viral today is no longer relevant tomorrow. The popularity that lasts over time is the one that is gained over time.<\/p>

Deci, website sau pagin\u0103 de Facebook pentru afaceri de succes \u00een Rom\u00e2nia?<\/h4>

Ambele. Aceste op\u021biuni nu se exclud reciproc, ci se completeaz\u0103 astfel \u00eenc\u00e2t po\u021bi pune \u00een practic\u0103 cele mai eficiente strategii de marketing!<\/p>

What are you doing for your business’s online presence?<\/p>

Acest articol este protejat de legea drepturilor de autor. Orice preluare a con\u021binutului se poate face doar \u00een limita a 500 de caractere, cu citarea sursei \u0219i cu link c\u0103tre pagina acestui articol.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dac\u0103 ai o afacere sau vrei s\u0103 deschizi una, echipa Marketing101.eu te poate ajuta cu o solu\u021bie la cheie pentru afacerea ta:<\/strong> o strategie personalizat\u0103, branding, un website fantastic & accesibil, con\u021binut SEO \u0219i publicitate online.<\/p>

CERE O OFERT\u0102 PERSONALIZAT\u0102 AZI!<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

S\u0103 zicem c\u0103 abia ai \u00eenceput sau ai deja o afacere de ceva vreme, dar sim\u021bi c\u0103 nu sunt suficiente ore \u00eentr-o zi pentru a ajunge unde dore\u0219ti \u0219i c\u0103 nu e\u0219ti unde te a\u0219teptai s\u0103 fii. Dac\u0103 ti-a\u0219 spune c\u0103 un website poate schimb\u0103 asta? \u00ce\u021bi aduce mai mul\u021bi clien\u021bi, \u00ee\u021bi salveaz\u0103 timp prin ac\u021biuni care pot fi automatizate \u0219i este baza...<\/p>","protected":false},"author":1,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,1],"tags":[123,115,119,117,118],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todays-entrepreneur","category-web-design-marketing","tag-marketing","tag-marketing101","tag-online-presence","tag-web-design","tag-website"],"_links":{"self":[{"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":0,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/media\/5430"}],"wp:attachment":[{"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing101.eu\/ro\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}